Other Prime members can enroll in the program by requesting the invitation. It will launch as an invite-only service, starting with Prime members that currently use Amazon Fresh or those who have previously ordered deliveries from Whole Foods. The new grocery delivery benefit, meanwhile, will be introduced in phases, the company said. Amazon now has over 100 million Prime members worldwide, but there's been concerns of slowing growth as the size of the addressable market shrinks. It also shows Amazon's continued effort to make its Prime membership more appealing. Amazon has pledged to make one-day delivery the default for all Prime members this year, and is spending billions of dollars in growing its warehouse footprint and delivery infrastructure.
The change reflects Amazon's growing delivery efficiency, as it looks to shorten delivery time - which in turn leads to more frequent purchases and bigger spending.
Prime members already pay a 119 annual fee, so the service isn’t. "I think that this offering is truly a game-changer and that this is going to grow into one of the most beloved benefits of Prime," Landry said. Since Amazon’s takeover of Whole Foods in 2017, it has been a looming giant in the grocery delivery landscape, and as of Tuesday, Amazon finally announced it was happening: all subscribers to their Prime service get free two-hour delivery from AmazonFresh and Whole Foods. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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